The Mold

A brand space of ceramic

May 27, 2014

Theme: exhibition, interior design, architecture
Location: Tangshan, China
Date : April 2014 – in progress
Mission : A space to experience the brand image of an international company of ceramic products
Size: 500 m2
Client :  private commission, in partnership with LAB10 (Shanghai)
Team: Dao-Ming CHANG,  Ilaria MANCINI, Roberta MAZZONI

The project of the brand space is inspired by the life cycle of ceramic: starting from soil, water, to fire, and then back to the soil. The visitors are able to experience thematic stage of these three elements. In the same time the space communicates also the philosophy of the brand and the company.